You just want to compare yourself to other brands. Don’t bother to look at engagement on organic profile posts they’re treated so differently that it’s not worthwhile data. Take every bit of engagement on every brand post on Facebook and divide it by the number of posts, and you have the average engagement rate. The first average is the average of all posts made by all brands on Facebook, and their engagement rates. Essentially, there are just three different data sets you can look at. I call these the three averages, but it’s far from an official term. When it comes to comparing yourself to others on Facebook, you have three ways you can do it. Where Do You Stand? Three Types of Average
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